Happy Money

Happy Money

Project: Brand Identity System and Playbook 
Role: Associate Creative Director
Client: Happy Money
Year: 2021

Happy Money is creating a new financial system that leads to happier lives, helping people go from borrower to saver, investor, and giver by providing affordable, accessible financial tools and services that empower people to use money as a tool for their happiness.

A world class digital training experience that extends and enhances the Equinox lifestyle. Bluring the lines between the physical and digital by leveraging data to serve members at more points along their wellness journey.

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